Iconic Luxury Shopping Destinations 2025: Global CX Benchmark of Some of the World's Iconic Streets & Malls

Luxury retail is undergoing a profound transformation in 2025, driven by evolving consumer expectations, regional economic shifts, and the continued push toward immersive, digitally integrated experiences. The industry is witnessing a dual shift: the consolidation of traditional department stores and the rise of innovative, hybrid retail models across key global markets.

Major structural changes include high-profile mergers, such as the 2024 Neiman Marcus–Saks HBC deal, and Central Group’s strategic acquisitions across Europe. Simultaneously, experiential retail concepts—from Printemps’ “destination within a destination” in Paris to SKP’s immersive “retail theater” in Beijing—are redefining luxury environments. Traditional malls are being replaced by open-air, lifestyle-focused centers that blend retail, culture, and hospitality.

CXG’s 2025 Global Luxury Retail Customer Experience Study—based on over 18,000 evaluations across 184 brands and 47 locations—confirms that success is no longer about store format but execution. Top destinations seamlessly merge digital and physical elements, deliver localized experiences, and maintain impeccable service standards.

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