Revolutionising Travel Retail: A 2025 Industry Analysis and Outlook

The global travel retail industry stands at a pivotal crossroads. While air travel is rebounding strongly, with global passenger traffic projected to surpass 2019 levels by 2025 and nearly double by 2042, the retail opportunity within airports is lagging behind.

Despite an increase in foot traffic, travel retail sales have declined sharply. The market contracted from $86 billion in 2019 to $72 billion in 2023, with average spend per traveler dropping 15%. This $9 billion value gap signals a clear disconnect between passenger growth and retail performance.

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