The Age of Artificial Intelligence:

Transforming Customer Experiences In Luxury Part 1

In the exclusive domain of luxury fashion, customer experience is not just a component of the business – it is the heart and soul. The advent of Artificial Intelligence (AI) has opened new avenues for enriching this experience, turning every customer interaction into an opportunity to impress and engage.

The role of AI in transforming these experiences is multifaceted, ranging from personalizing shopping journeys to creating immersive digital interactions. Improved retailing can happen through chatbots, voice and face recognition, virtual try-on, and text-to-image conversion, delivering a high degree of personalization. Big data capture and analytics allow brands to learn more about luxury customer profiles, browsing history, abandoned carts, actual purchases, and returns. These individual sets of data represent decision nodes on the customer journey.

Our two-part report, "The Age of Artificial Intelligence: Transforming Customer Experiences In Luxury," dives into the key ways AI is transforming the luxury shopping journey.