The Health and Wellness Opportunity: A $7 Trillion Industry Seen Through the Luxury Lens

The convergence of wellness and luxury represents one of the most compelling market opportunities of our time. As traditional luxury sectors face headwinds, the US (and the global) Health and Wellness sector offers a remarkable counternarrative.

What makes this opportunity particularly compelling for luxury brands is the fundamental shift in the behavior of affluent consumers. Today’s high-net-worth individuals increasingly view wellness as the ultimate luxury investment, prioritizing experiences and products that enhance their health span over traditional status symbols.